About Us
Born from necessity. Built for small communities.
Jitto’s story begins during the chaos of the pandemic, a time when small businesses in rural
communities struggled to keep their food service operations afloat. These businesses,
often overlooked by larger supply chains, faced challenges like unpredictable
food prices, unreliable deliveries, and a system riddled with inefficiencies.
One moment stands out in our founder Mani’s mind: a customer, said,
“In small communities, we’re always at the bottom of the totem pole”
For Mani, this wasn’t just a passing concern—it hit close to home. His parents, living in
Northern Ontario, often faced similar challenges brought about by supply chain
inefficiencies. He realized this wasn’t just a problem for one community, it was a
challenge impacting small businesses everywhere.
Determined to make a difference at scale, Mani assembled a team of
visionary engineers, seasoned operations professionals, and expert produce
specialists to simplify the food supply chain by leveraging data and technology.
Together, they set out to develop technology-driven solutions that small
businesses can trust, all while bringing unprecedented transparency to the industry.
Empowering Businesses Through Growth
What began as a simple idea—breaking down barriers for one small
community—has grown into a movement that’s transforming how
produce reaches businesses across Northern Ontario. At Jitto, we’re
not just delivering fresh produce; we’re delivering possibilities
Our dedicated team of engineers, operational experts, and seasoned
buyers has built a platform that moves millions of pounds of
produce seamlessly while empowering small businesses with
real-time data and smarter decision-making tools. Jitto has built trust
through clear pricing and a zero hassle approach, allowing small
business owners to do what they do best: serve their communities.
Every step of the way, we’ve been supported by the trust
of the communities we serve and the backing of federal and
provincial governments. But the real reward? Hearing from the
business owners we’ve helped and knowing we’ve become more
than just a service—we’ve become a partner they can rely on.
Changing The Way Food Moves
Imagine a world where small businesses are empowered to succeed,
no longer constrained by inefficiencies or inequities. We picture
small business owners leaving behind the feeling of being at the bottom
of the totem pole, thriving in a world where fairness is the standard—
not the exception.
At Jitto, we’re turning this vision into reality by building a system as
strong as the communities we serve. Driven by innovation and a
deep understanding of small business challenges, we’re not just
envisioning change—we’re making it happen.
Fresh Produce. Clear
Pricing, Zero Hassle
Meet the Founder
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Mani is a seasoned professional boasting over ten years in the retail supply chain and digital transformation sectors, having served at prominent corporations such as IBM and Walmart. His profound understanding of the nuances in these areas was further enriched by a three-year immersion in warehouses and rural communities. This deep dive offered him insights into the specific challenges of the produce sector—insights often overlooked in a traditional corporate setting.
As an MBA graduate from Ivey with an entrepreneurial heart, Mani founded Jitto to address these gaps. His 'figure-it-out' attitude led him to move over 2 million pounds of produce in rural communities across Ontario already. With an unwavering commitment, he now aspires to revolutionize the produce industry's supply chain, ensuring a significant positive impact on both rural communities and the environment